Privacy Policy

Effective Date: March 28, 2025

This End User Privacy Policy ("Policy") is meant to help you (the "end user") understand how we at Zeus collect, use, and share your data when you use Zeus products or services. This Policy applies to Tail Risk, Inc. (collectively, "Zeus," "we," "our," and "us"). (Please see the "Contacting Zeus" section below for which of these entities is responsible for processing your data.)

You should read this Policy carefully. It contains important information about your privacy rights and choices.

First, Some Background

The Zeus mission is to make digital advertising optimization transparent and effortless. By delivering AI-powered diagnostics and audits across advertising platforms — including Meta, Google, TikTok, and others — we help advertisers identify wasted spend and improve performance automatically.

About this Policy

Our goal with this Policy is to provide a simple and straightforward explanation of what data Zeus collects from and about you and how we use and share that information. We value transparency and want to provide you with a clear and concise description of how we treat your data.

Zeus's services are not directed to individuals under 18, and we do not knowingly collect data relating to children.

Promotional Communications

You can opt out of receiving email and in-app push notifications containing promotional messages from us by following the instructions on-screen or in those messages. If you opt out, we may still send you non-promotional communications, such as transaction receipts and messages about your account or our processing of your information.

Our Data Practices

Zeus is committed to providing end users with meaningful control over their data. This section describes Zeus's data practices relating to our processing of data about you.

Data We Collect and Categories of Sources

The data we collect depends on the services you use through Zeus. Depending on third-party apps and accounts you connect, we may collect:

• Registration and Contact Information: name, email, password, and addresses.
• Advertising Account Information: advertising account data from platforms you connect (such as Meta Ads, Google Ads, TikTok Ads, and others), including campaign structures, ad creatives, performance metrics, audience data, and spend data you authorize us to access.
• Transaction Information: interactions with our services, audit history, and report preferences.
• Geolocation Information: general location data (only if allowed by your device).
• Mobile Device Info: device ID, settings, OS, usage data.
• Cookies and Similar Technologies: session and persistent cookies, pixel tags, beacons, and analytics tools.

Data We Receive from Devices

We may collect the following from your smartphone, tablet, or computer:

• IP address
• Timezone and location
• Device model and OS
• Browser and network data

Data from Other Sources

To provide services or ensure security, we may receive data from third parties such as advertising platforms (Meta, Google, TikTok, and others), ad library APIs, analytics providers, or service providers.

How We Use Your Data

We use your data to:

• Provide and maintain services
• Improve and develop new services
• Verify identity and prevent fraud
• Offer support
• Communicate updates and messages
• Investigate misuse
• Comply with legal obligations
• Fulfill other purposes with your consent

We may use anonymized or aggregated data for analytics, research, and service development.

Lawful Bases for Processing (EEA and UK)

Only U.S.-based users are currently eligible for Zeus services.

Third Parties

We do not share data with non-affiliated third parties unless legally permitted. We only share your data to operate services you requested, with your consent, or to prevent fraud. Cookie data may be shared with third parties. See our Cookie Policy for details.

California Privacy Notice (CCPA)

CCPA gives California residents rights regarding their personal information, including:

• Know, access, and correct personal information
• Opt out of data sale or sharing
• Limit use of sensitive information
• Request deletion of personal data

To exercise these rights, contact privacy@getzeus.ai.

Right to Non-Discrimination

Zeus will not discriminate against users for exercising privacy rights. However, certain personalized features (e.g., custom audit recommendations) may be affected.

Right to Delete

You may request deletion of personal data. This will affect personalization and pending reports may be lost. Login credentials will be retained so you may continue using your account.

We may deny deletion if required for:

• Completing a transaction
• Detecting fraud or illegal acts
• Debugging
• Exercising legal rights
• Compliance with law
• Research
• Internal business use

Right to Correct

You can request corrections to inaccurate personal data. Changes are reflected promptly but may be retained for legal or business purposes.

Retention and Deletion Practices

We retain data only as long as needed. If you disconnect your account data, we will delete your personal data unless legally required to retain it.

Protection of Data

We apply security controls to protect your data and limit access to authorized personnel.

Your Data Protection Rights

We honor the following rights (with some legal limitations):

• Access, correct, delete, or restrict personal data
• Object to processing
• Withdraw consent
• Receive data in portable format

To exercise rights, contact privacy@getzeus.ai. We may request identity verification.

Complaints can be directed to local data protection authorities or to our DPO at privacy@getzeus.ai.

Tail Risk, Inc. has appointed a Data Protection Officer (DPO) who oversees compliance and privacy practices. Contact the DPO at privacy@getzeus.ai.